{"id":14763,"date":"2018-11-16T23:16:45","date_gmt":"2018-11-16T23:16:45","guid":{"rendered":"http:\/\/www.techiteens.com\/review\/steve-jobs-writes-a-letter-3\/"},"modified":"2018-11-16T23:16:45","modified_gmt":"2018-11-16T23:16:45","slug":"steve-jobs-writes-a-letter-3","status":"publish","type":"post","link":"https:\/\/www.techiteens.com\/review\/steve-jobs-writes-a-letter-3\/","title":{"rendered":"Steve Jobs Writes a Letter"},"content":{"rendered":"<div id=\"attachment_3880\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/thisdayintechhistory.com\/wp-content\/uploads\/2013\/11\/Macintosh-vs-McIntosh.jpg\" rel=\"lightbox[3879]\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3880\" alt=\"Macintosh-vs-McIntosh\" src=\"http:\/\/www.techiteens.com\/review\/wp-content\/uploads\/2018\/11\/8f831__Macintosh-vs-McIntosh-300x127.jpg\" width=\"300\" height=\"127\" srcset=\"http:\/\/www.techiteens.com\/review\/wp-content\/uploads\/2018\/11\/8f831__Macintosh-vs-McIntosh-300x127.jpg 300w, http:\/\/thisdayintechhistory.com\/wp-content\/uploads\/2013\/11\/Macintosh-vs-McIntosh.jpg 677w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">A Macintosh by any other name &#8230;<\/p>\n<\/div>\n<p>November 16, 1982<\/p>\n<p>Steve Jobs writes a letter to McIntosh Labs asking for rights to use &#8220;Macintosh&#8221; as the brand name of Apple&#8217;s still-in-development computer. McIntosh Labs makes high-end stereo equipment, and while Jef Raskin, creator of the Macintosh project, intentionally spelled the name with a letter &#8220;a&#8221; to differentiate Apple&#8217;s computer from McIntosh&#8217;s audio products, Apple was denied a trademark because the name was phonetically identical. <a href=\"http:\/\/www.applematters.com\/article\/november-16-1982-jobs-seeks-permission-to-use-macintosh-name\/\" target=\"_blank\">Since the Macintosh team had become attached to the name, Steve Jobs wrote the letter hoping to get permission or a licensing arrangement.<\/a> Gordon Gow, president of McIntosh Labs visited Apple headquarters for a product demonstration after receiving the letter. However, McIntosh lawyers advised Gow to rejected the request. It wasn&#8217;t until March of 1983 that Apple secured a license for the name Macintosh. In 1986 Apple wholly acquired the trademark for an undisclosed &#8220;substantial&#8221; amount of money.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/thisdayintechhistory.com\/11\/16\/steve-jobs-writes-a-letter\/\">Steve Jobs Writes a Letter<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/thisdayintechhistory.com\">This Day in Tech History<\/a>.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/thisdayintechhistory.com\/11\/16\/steve-jobs-writes-a-letter\/\">This Day in Tech History<\/a><\/p>\n<p>Tech History provided by This Day in Tech History.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Macintosh by any other name &#8230; November 16, 1982 Steve Jobs writes a letter to McIntosh Labs asking for rights to use &#8220;Macintosh&#8221; as the brand name of Apple&#8217;s still-in-development computer. McIntosh Labs makes high-end stereo equipment, and while Jef Raskin, creator of the Macintosh project, intentionally spelled the name with a letter &#8220;a&#8221; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[194],"tags":[1751,3992,1750,3991],"class_list":["post-14763","post","type-post","status-publish","format-standard","hentry","category-today-in-tech","tag-jobs","tag-letter","tag-steve","tag-writes"],"_links":{"self":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts\/14763"}],"collection":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/comments?post=14763"}],"version-history":[{"count":0,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts\/14763\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/media?parent=14763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/categories?post=14763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/tags?post=14763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}