{"id":5357,"date":"2013-09-28T23:16:44","date_gmt":"2013-09-28T23:16:44","guid":{"rendered":"http:\/\/www.techiteens.com\/review\/apple-asks-us-to-think-different\/"},"modified":"2013-09-28T23:16:44","modified_gmt":"2013-09-28T23:16:44","slug":"apple-asks-us-to-think-different","status":"publish","type":"post","link":"https:\/\/www.techiteens.com\/review\/apple-asks-us-to-think-different\/","title":{"rendered":"Apple Asks Us to Think Different"},"content":{"rendered":"
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\"Think<\/a>September 28, 1997<\/p>\n

Just a little over two weeks after naming Steve Jobs interim CEO<\/a>, Apple launches their \u201cThink Different<\/a>\u201d ad campaign. Designed to reintroduce the Apple brand, the campaign was nearly universally praised by the press, general public, and advertising industry, winning several awards along the way. Looking back in context, Think Different was the symbolic start of Apple\u2019s resurgence from near-collapse in the 1990\u2032s into the most valuable company in the world.<\/p>\n

The campaign was anchored on the now-famous prose commonly called,\u00a0\u201dCrazy Ones<\/a>\u201c, which was\u00a0narrated by Richard Dreyfus in the commercial most people are familiar with. It is commonly thought that Steve Jobs wrote Crazy Ones, but in fact it was written by Rob Siltanen and Ken Segall\u00a0who worked at Apple\u2019s advertising agency,\u00a0TBWA\/Chiat\/Day<\/a>. Read more about the history of the Think Different campaign<\/a>.<\/p>\n

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Here\u2019s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They\u2019re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can\u2019t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

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Previous post: Google\u2019s Fake Birthday<\/a><\/p>\n<\/div>\n


\nThis Day in Tech History<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

September 28, 1997 Just a little over two weeks after naming Steve Jobs interim CEO, Apple launches their \u201cThink Different\u201d ad campaign. Designed to reintroduce the Apple brand, the campaign was nearly universally praised by the press, general public, and advertising industry, winning several awards along the way. Looking back in context, Think Different was […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[194],"tags":[62,2149,1390,1355],"class_list":["post-5357","post","type-post","status-publish","format-standard","hentry","category-today-in-tech","tag-apple-2","tag-asks","tag-different","tag-think"],"_links":{"self":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts\/5357"}],"collection":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/comments?post=5357"}],"version-history":[{"count":0,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/posts\/5357\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/categories?post=5357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techiteens.com\/review\/wp-json\/wp\/v2\/tags?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}